Data from eye-tracking studies can help marketers, designers, and developers create websites, advertisements, logos, and other aspects of a brand's visual presentation and representation—and improve the user experience.
However, though we marketers may appreciate the results, many of us don't really know how eye tracking works.
For example, did you know that the human eye has a resolution of of 576 megapixels, which is 72 times the resolution of the iPhone 6 screen?
Another fun eye fact from the infographic: humans blink about 17 times per minute. (I bet that made you blink.)
To learn more about your eyes and how eye-tracking works, see the infographic:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees