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How Eye Tracking Actually Works: A Closer Look [Infographic]

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Data from eye-tracking studies can help marketers, designers, and developers create websites, advertisements, logos, and other aspects of a brand's visual presentation and representation—and improve the user experience.

However, though we marketers may appreciate the results, many of us don't really know how eye tracking works.

This infographic by iMotions, a biometric research platform, helps close that knowledge gap by explaining how the eyes—and the software that tracks them—work.

For example, did you know that the human eye has a resolution of of 576 megapixels, which is 72 times the resolution of the iPhone 6 screen?

Another fun eye fact from the infographic: humans blink about 17 times per minute. (I bet that made you blink.)


To learn more about your eyes and how eye-tracking works, see the infographic:


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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

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  • by Prof. D. Dermer Thu Feb 9, 2017 via web

    It would be interesting to discuss the marketing implications of Eye Tracking, such as using one's computer; internet security; and simply shopping is a store.

  • by Rick Slot Tue Feb 14, 2017 via web

    Interesting

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