Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.

The report was based on data from 6.2 million Instagram posts by 20,000 profiles (brands and individual users) in 2016.

Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.

Posts that do not include at least one emoji have an average interaction rate of 1.77.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji