MarketingProfs Today
Together with the Smarter GTM Company

Wednesday, March 2, 2022

📋 Table of Contents

1. How to Maximize Your Digital B2B Marketing Strategy With PIM

2. The Art and Science of Email Survey Invitations

3. Friday Forum: Marketing and Sales Enablement MarketingProfs event

4. What Engineers Want From Vendor Marketers and Salespeople

5. Who Doesn't Love a Party? MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Maximize Your Digital B2B Marketing Strategy With PIM
How to Maximize Your Digital B2B Marketing Strategy With PIM
A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool. »
How to Take ABM to the Next Level: Account-Based Experience (ABX) Certification
Account-Based Experience outperforms every other growth strategy for your B2B company—if you do it right. This ABX Certification course from Demandbase equips you to take advantage of the latest in go-to-market strategies. The best part? It's free (for a limited time). Get Certified Today. »
The Art and Science of Email Survey Invitations
The Art and Science of Email Survey Invitations
Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas. »
MarketingProfs event
Friday Forum: Marketing and Sales Enablement
Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover strategies from three experts on how Marketing and Sales can shift into overdrive together to accelerate revenue growth. »
What Engineers Want From Vendor Marketers and Salespeople
What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research. Check out the study findings. »
Who Doesn't Love a Party?
MarketingProfs Master Class Watch Parties
Ready for the future of analytics? Join Christopher S. Penn for his new Master Class, Google Analytics 4 for Marketers. Chris is hosting five Watch Parties where he'll answer your GA4 questions LIVE. Each Watch Party will cover different content, and the first one will be on Wedneday, March 9, at 12pm EST. Click below for more details, and learn how to earn your Certificate of Completion!
Party time, excellent
Profs Picks
As B2B marketers, we're constantly being asked to learn—and use—the latest and greatest strategies. That includes go-to-market. So how do we not only get up to speed but become experts at the latest B2B GTM strategies? We master account-based experience. (ABX), the next generation of ABM. Fortunately, Demandbase is providing online ABX Certification at no charge, but only for a limited time. As an ABX Certified Strategist, you'll know how to implement ABX, build an account data foundation, find accounts that drive business, engage with relevant interactions, and close opportunities with better alignment. And, in the process, future-proof your career. Click here to get your free certification.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Raises $40M to Create the First Automated Operating System for B2B Marketing MarTech Series
ChurnZero Launches Success Insights, Enabling SaaS Companies to Identify the Reasons Customers Renew and Churn PR Newswire
Uniphore Introduces Q for Sales, Real-Time EQ to Transform Remote B2B Buying Experiences Business Wire
B2B Finance Platform Upswing Raises $4M PYMNTS
Xpeer AI-Enhanced Matching Service Helps Businesses Tackle Sourcing and Outsourcing Challenges Digital Journal
Software AG Acquires StreamSets to Further Accelerate Rapid Growth in Hybrid Integration MarTech Series
Upcoming Events
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego

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