What changes will have a big impact on influencer marketing this year?

An infographic (below) from SocialPubli outlines the shifts that the firm believes will dominate influencer marketing in 2022.

Specifically, the piece looks at five major trends: the increasing importance of TikTok, influencers with smaller followings, bite-sized video, influencer-led commerce, and diversified revenue streams.

The infographic explores what's driving each of these trends and what marketers can do to adapt.

Check out the infographic:

5 influencer marketing trends for 2022 infographic 


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji