Busy leaders of growing companies often hit an inflection point where their marketing efforts are no longer a match for their plans. They know they need marketing, but they don't know where to start. Or they have marketing, but it's just not delivering the ROI they expected. They need someone who can guide their team to better results, but they aren't ready to hire a full-time marketing leader. At this point, we often see what we call Panic Marketing. Leaders spend money on guesses based on articles read, webinars attended, or what the competition is doing. But effective marketing requires a focused, measurable strategy.
What if you had a partner who could deliver:
With MarketingProfs DNA | Fractional CMO services, you can.
MarketingProfs DNA (Defensible Net Advantage) Fractional CMO services are the first step for leaders looking to remove the burden of marketing from their daily activities so they can focus on what they do best.
We get to know your business and your goals. Only then do we put pen to paper and deliver a bespoke marketing plan that delivers the right balance of high-level, long-term strategy and short-term wins.
Execution is equally important. Once the plan is approved, we stay with you to help guide your efforts and adjust plans as needed. And when you're ready, we can help you hire an incredible team.
We know that you're not interested in clicks and conversions. You want marketing to return real revenue. Our Fractional CMOs have returned anywhere from 3x to 10x ROI for every dollar spent, and we can help you set up that foundational reporting structure for now and the future.
Jen Smith is the chief marketing officer at MarketingProfs. For over 20 years she has built brands, teams, and end-to-end marketing programs at enterprise B2B organizations and high-growth small- and mid-sized companies. She has transformed marketing into a revenue-generating engine at financial services, technology, healthcare, manufacturing, and B2B services companies. She believes the only way marketers can be free to do the things they know are right, is if they first earn the trust of leaders by showing meaningful contribution to pipeline, revenue, and customer lifetime value.
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