MarketingProfs Today
Together with programmatic advertising experts

Tuesday, March 22, 2022

📋 Table of Contents

1. Does Your Website Really Need That? Five Elements to Rethink

2. The State of B2B Marketing Training

3. Seven Tips for Increasing Virtual Event Engagement sponsored webinar

4. Adapting Marketing Measurement to a Post-Cookie World

5. Metrics You Can Count On MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Does Your Website Really Need That? Five Elements to Rethink
Does Your Website Really Need That? Five Elements to Rethink
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things. »
Level-Up Your Programmatic Knowledge With the StackAdapt Academy
Want to take your programmatic ad campaigns to the next level? Get certified! From data science to advanced targeting, StackAdapt is your path to programmatic excellence. Enroll now. »
The State of B2B Marketing Training
The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research Check out the study findings. »
sponsored webinar
Seven Tips for Increasing Virtual Event Engagement
Just because an event is virtual doesn't mean it can't be engaging, connected—maybe even fun! Join us to learn best-practices for creating digital events that put your audience at the center of every experience. »
Adapting Marketing Measurement to a Post-Cookie World
Adapting Marketing Measurement to a Post-Cookie World
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Check out the infographic. »
Metrics You Can Count On
MarketingProfs Master Class
Can you count on your old metrics? Find out by joining Christopher S. Penn for two Google Analytics 4 for Marketers Watch Parties this Wednesday and Friday! Each 60-minute Watch Party covers different lessons from the Master Class. Complete the GA4 Master Class to earn a Certificate of Completion… and a whole lotta praise for your new metrics mastery.
Three, two, one... Let's go!
Profs Picks
We know you value learning. You wouldn't subscribe to our newsletter if you didn't! Well, spread the good word, because StackAdapt is offering a free course in advanced programmatic advertising. If you're an advertising pro, it will help you level-up your skills regardless of what platform you use. And if you're merely interested in the ins and outs of programmatic, the course is open to you, too! StackAdapt Academy covers advanced targeting, data science, and programmatic technology. Best of all, your completion of the program comes with a globally recognized, shiny new certification that you can add to your LinkedIn profile. So give your brain a gift and check out StackAdapt Academy to start delivering better client and campaign experiences across digital media.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Email Marketing Benchmarks: Trends From 2021 »
Why Web Accessibility Is the Ideal Business Opportunity for Agencies »
How to Conduct Effective Audience Analysis in Six Steps »
Four Ways Marketers Can Look After Their Mental Health [Infographic] »
Podcasting for B2B Marketing Thought Leaders »
Seven Perks of B2B Marketing and Sales Alignment [Infographic] »
News You Can Use
Updates from around the industry
6sense Named a Leader in Account-Based Marketing Platforms Report PR Newswire
Simon Data Partners With Snowflake to Make Customer Data Accessible to Marketers Digital Journal
Back Office Automation Platform Finally Raises $95M Yahoo Finance
Profishop Nets $35M to Expand Its B2B Supply Storefront PYMNTS
Ramp Secures $750M in Funding to Help Businesses Automate Their Financial Operations Yahoo Finance
Upcoming Events
[Master Class] Google Analytics 4 for Marketers
Watch Party with Christopher S. Penn
[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24
[Webinar] Make Web Accessibility Part of Your Agency Offerings and Create a Big Opportunity That Drives Revenue
45 minutes | sponsored by accessiBe
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.