Why should B2B firms focus on aligning Marketing and Sales?
An infographic (below) from Xoombi covers some of the benefits of getting the teams on the same page.
Specifically, the piece looks at seven perks of alignment, including how it drives better marketing strategies and faster growth.
The infographic anchors each perk in a data point in order to highlight exactly how important alignment is to the bottom line.
Check out the infographic:
Enter your email address to keep reading ...
ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Management:
