MarketingProfs Today

Tuesday, March 23, 2021

📋 Table of Contents

1/ The Case for Community-Based Marketing in 2021

2/ Technology Content Marketers' Priorities

3/ Demand Generation: A Doubleheader Event MarketingProfs event

4/ How Mobile and Desktop Search Result Pages Differ

5/ A Love Letter to the C-Suite (In a Language They Understand) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Case for Community-Based Marketing in 2021
MarketingProfs article
The Case for Community-Based Marketing in 2021
Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021. »
Technology Content Marketers' Priorities
Technology Content Marketers' Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Check out findings from this study. »
MarketingProfs event
Demand Generation: A Doubleheader Event
Can your demand-gen program keep up with your increasingly savvy audiences? Demand gen is a critical, ever-evolving discipline. In these two sessions, learn how to build a solid foundation for your program and use integrated—digital and direct—demand generation to close deals. Join us. »
How Mobile and Desktop Search Result Pages Differ
How Mobile and Desktop Search Result Pages Differ
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers? Check out the infographic. »
A Love Letter to the C-Suite (In a Language They Understand)
MarketingProfs Master Class
To be truly effective as a marketer today—to get a seat at the decision-making table—you need to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Afoot in the Neighborhood
MarketingProfs community goings-on
Only two weeks away! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this month with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can access all 10 bite-sized lessons on-demand.
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Audiences' Attitudes Toward Mobile Ads and Apps [Infographic] »
This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
InfluencerActive Launches the World's First Business-to-Business Influencer Marketplace Yahoo Finance
NuORDER, Black Diamond Team on B2B E-Commerce Platform PYMNTS
NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research Quality and Reliability MarTech
Charter Capital Allocates $10 Million Working Capital Fund for Small B2B Businesses Adversely Impacted by COVID-19 Economy PR Newswire
GrowGeneration Acquires B2B Integrated Platform The Street
Clearbit Announces Ross Moser as New Chief Executive Officer Yahoo Finance
Upcoming Events
[Doubleheader Event] Demand Generation
90 minutes | sponsored by Sendoso
[Webinar] How to Build and Lead an Adaptable Marketing Team
45 minutes | sponsored by Robert Half
[Webinar] Top 3 Ways Customer-Preference Management Can Help B2B Marketers
60 minutes | sponsored by OneTrust
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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