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| Demand Generation: A Doubleheader Event |
| Can your demand-gen program keep up with your increasingly savvy audiences? Demand gen is a critical, ever-evolving discipline. In these two sessions, learn how to build a solid foundation for your program and use integrated—digital and direct—demand generation to close deals. Join us. » |
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A Love Letter to the C-Suite (In a Language They Understand)
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MarketingProfs Master Class
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| To be truly effective as a marketer today—to get a seat at the decision-making table—you need to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11. |
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| MarketingProfs community goings-on |
| Only two weeks away! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
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| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help. |
| Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this month with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can access all 10 bite-sized lessons on-demand. |
| News You Can Use |
| Updates from around the industry |
| InfluencerActive Launches the World's First Business-to-Business Influencer Marketplace Yahoo Finance |
| NuORDER, Black Diamond Team on B2B E-Commerce Platform PYMNTS |
| NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research Quality and Reliability MarTech |
| Charter Capital Allocates $10 Million Working Capital Fund for Small B2B Businesses Adversely Impacted by COVID-19 Economy PR Newswire |
| GrowGeneration Acquires Agron.io B2B Integrated Platform The Street |
| Clearbit Announces Ross Moser as New Chief Executive Officer Yahoo Finance |
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