MarketingProfs Today
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Thursday, March 24, 2022

📋 Table of Contents

1. More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

2. MarketingProfs #TBT: 28 of the Best Productivity Hacks for 2019 and Beyond

3. Seven Tips for Increasing Virtual Event Engagement sponsored webinar

4. Creative Best Practices for TikTok

5. Keep It Simple, Sparky MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. »
Level-Up Your Programmatic Knowledge With the StackAdapt Academy
Want to take your programmatic ad campaigns to the next level? Get certified! From data science to advanced targeting, StackAdapt is your path to programmatic excellence. Enroll now. »
MarketingProfs #TBT: 28 of the Best Productivity Hacks for 2019 and Beyond
MarketingProfs #TBT: 28 of the Best Productivity Hacks for 2019 and Beyond
The "and beyond" part of the title was prophetic, wasn't it? So many of us are having trouble being productive or efficient these days. The hacks in this article can certainly still help! »
sponsored webinar
Seven Tips for Increasing Virtual Event Engagement
Just because an event is virtual doesn't mean it can't be engaging, connected—maybe even fun! Join us to learn best-practices for creating digital events that put your audience at the center of every experience. »
Creative Best Practices for TikTok
Creative Best Practices for TikTok
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. Check out the infographic. »
Keep It Simple, Sparky
MarketingProfs B2B Forum Online
Why do your customers make the choices they do? And can you harness that behavior to improve your marketing success? Kenda Macdonald, author of Hack the Buyer Brain, wants your marketing to gel with your buyers' mental biases. Join Kenda on April 6 at B2B Forum Online to discover how to tweak your marketing for increased conversion, engagement, and customer loyalty.
Get educated
Profs Picks
We know you value learning. You wouldn't subscribe to our newsletter if you didn't! Well, spread the good word, because StackAdapt is offering a free course in advanced programmatic advertising. If you're an advertising pro, it will help you level-up your skills regardless of what platform you use. And if you're merely interested in the ins and outs of programmatic, the course is open to you, too! StackAdapt Academy covers advanced targeting, data science, and programmatic technology. Best of all, your completion of the program comes with a globally recognized, shiny new certification that you can add to your LinkedIn profile. So give your brain a gift and check out StackAdapt Academy to start delivering better client and campaign experiences across digital media.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Flike Raises $1.6M to Build GitHub for Spreadsheets Forbes
Bombora's Educational Content Marketing Efforts Honored With Killer Content Award MarTech Series
Enterprise Cloud Platform Acquires ExaVault, Becoming Largest Provider of File Automation and Integration Yahoo Finance
B2B Payment Specialist PayTrace acquired by North American Bancard Fintech Futures
Virto Commerce Launches Virto Marketplace Digital Journal
B2B Marketplace Ralali Closes First Series D Tranche PYMNTS
Upcoming Events
[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24
[Webinar] Make Web Accessibility Part of Your Agency Offerings and Create a Big Opportunity That Drives Revenue
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[PRO Exclusive] MarketingProfs B2B Forum Online
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