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Thursday, March 31, 2022

📋 Table of Contents

1. Three Lessons in Customer-Centricity

2. CMO, The Toughest Job in the World: Jamie Gier on Marketing Smarts

3. Web Accessibility Is a Big Opportunity That Drives Revenue sponsored webinar

4. What Is Curated Content? Eight Things to Know

5. That Difficult Position (B2B, Not Yoga) MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Lessons in Customer-Centricity
Three Lessons in Customer-Centricity
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies did successfully did just that. »
If You Haven't Started Using Multitouch Attribution, Now Is the Time
When faced with limited budgets and conflicting attribution numbers from ad-serving vendors, marketers need impartial analytics to make iterative, in-flight changes to their campaigns. Download the Attribution Starter Kit to see how it works. »
CMO, The Toughest Job in the World: Jamie Gier on Marketing Smarts
CMO, The Toughest Job in the World: Jamie Gier on Marketing Smarts
Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey. Read more and listen in on this fascinating conversation. »
sponsored webinar
Web Accessibility Is a Big Opportunity That Drives Revenue
Creating accessible website experiences opens your company up to the 1 in 4 Americans who live with some kind of disability. It's also good business—Web accessibility can deliver better results and enhance search engine optimization. Best of all, AI can do most of the work for you. Discover how in this free webinar. »
What Is Curated Content? Eight Things to Know
What Is Curated Content? Eight Things to Know
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Check out the infographic. »
That Difficult Position (B2B, Not Yoga)
MarketingProfs B2B Forum
Your marketing position defines who your company is, what you stand for, the customers you serve—and those you don't. Next week, MarketingProfs Founder and CEO Allen Weiss shows you how to define your company's market position, and how to defend it once you have it. Join Allen for How to Get a Defensible Market Position at B2B Forum Online, April 6-7.
Position, position, position
Profs Picks
Facing marketing challenges can feel like an action-packed video game. As soon as you knock out the limited budget, you're assailed by multiple advertising channels. Egad, so many heads! You have to dodge the vanity metrics constantly coming out of the sky, and pesky personal biases are nipping at your hero's heels the whole time. But hark! Attribution and analytics are here to help! LeadsRx's Attribution Starter Kit sparkles with materials to help you tackle attribution, including case studies, overviews, blog posts, and more. And because you're a savvy marketer, you know you need to harness powerful analytics to improve return on ad spend, reduce customer acquisition costs, and improve customer lifetime value. LeadsRx provides an impartial marketing analytics platform that includes multitouch attribution, incrementality, and customer journey analytics that will make your epic battles that much easier. Learn more about LeadsRx.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Raises $28.5M in Series B Funding, Named a Strong Performer in Revenue Operations and Intelligence Report PR Newswire
Huble Digital Acquires German HubSpot Partner Bubblebridge Yahoo Finance
Prodport Announces $3.6M in Funding to Transform Product Detail Pages PR Newswire
Transparent to Launch Privacy-Focused B2B Payment System PYMNTS
Evergreen & Oak Launches as a Results-Driven Public Relations and Marketing Partner for Brands Yahoo Finance
Maersk B2B Logistics Unit Targets the $600B US E-Commerce Market PYMNTS
Upcoming Events
[Webinar] Make Web Accessibility Part of Your Agency Offerings and Create a Big Opportunity That Drives Revenue
45 minutes | sponsored by accessiBe
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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