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Tuesday, April 06, 2021

📋 Table of Contents

1/ What Can You Do About Your Outdated B2B Buyer Personas?

2/ Last Chance: Sign Up for MarketingProfs B2B Forum event

3/ Chief Marketers: The Biggest Marketing Leadership Deficiencies

4/ How to Use Webinars to Create Engaging and Profitable Virtual Event Experiences sponsored webinar

5/ Audio Marketing: From Radio to Clubhouse

6/ Checklists for Seamless Marketing-Sales Communication sponsored

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Are You Going to Do About Your Outdated B2B Buyer Personas?
MarketingProfs article
What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors. »
Your Customers' Habits and Preferences Have Shifted: Now What?
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. To discover future-forward strategies for brands of all sizes, download Nielsen's latest Annual Marketing Report: Era of Adaptation. »
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
marketing study
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders. Check out the study findings. »
sponsored webinar
How to Use Webinars to Create Engaging and Profitable Virtual Event Experiences
We marketers now have a chance to rebuild our event-marketing strategies to prepare for the hybrid, physical/digital post-pandemic future. That includes smaller and local events, like seminars and roadshows. Register now for a ton of tips and best-practices on how to create engaging and profitable virtual events. »
Audio Marketing: From Radio to Clubhouse
marketing infographic
Audio Marketing: From Radio to Clubhouse
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Check out the infographic. »
Your Checklists for Seamless Marketing and Sales Communication
Everybody knows: Marketing and Sales must collaborate. But we also know it's easier said than done: Missing assets, poor data, conflicting messaging—miscommunication often results in lost opportunities, lost revenue, infighting... For practical tips sourced from sales and marketing leaders, download these checklists. »
It's Almost Time to Get Together (Virtually, of Course)!
MarketingProfs B2B Forum
Tomorrow is the first day of B2B Forum, and it's jam-packed with sessions and keynotes to inspire you and help you marketer more effectively in 2021—and beyond. If you don't have your ticket yet, you better get on it.
I Need My Ticket!
Profs Pick
Especially now, we marketers need to be smart about the strategies and tactics we use. Our audiences' habits, preferences, and behaviors have shifted during the pandemic—sometimes in fundamental ways. So, how can we deal with that challenge? Because, clearly, there isn't a one-size-fits-all approach for engaging with those customers and consumers. Thankfully, this year's Nielsen Annual Marketing Report equips marketers and brands—big and small and in various industries—with marketing and advertising strategies to meet the pressure to drive ROI. Download the report for some very smart ideas.
Afoot in the Neighborhood
MarketingProfs community goings-on
TOMORROW! MarketingProfs B2B Forum Online 2021. Attendees get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Sign up now!
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
Intelligent Demo Automation for Presales Comes to the Salesforce AppExchange Yahoo Finance
NoiseAware Raises $8 Million Series A Funding to Expand Rental Property Protection Service PR Newswire
Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event The Street
Evergreen Podcasts Partners With IndustryPods, a B2B Podcast Network PR Newswire
Holler Raises $36M in Series B Funding FINSMES
Mainsail Partners Leads Syndicate in Fresh $45 Million Capital Raise for 3PL Central Yahoo Finance
Garment Vendors Band Together to Fight B2B Payment Mishaps PYMNTS
Upcoming Events
[Online Event] MarketingProfs B2B Forum 2021
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[Webinar] Overcoming Fragmented Data to Get a 360-Degree View of Your Customers
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[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
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[Webinar] How to Drive Pipeline With an On-Demand Webinar Strategy
60 minutes | sponsored by ON24
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement

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