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Audio marketing today is far different from what it was a few years ago.

Since 2014, AM/FM listening has decreased 9% while all other audio listening has increased 12%.

When developing audio strategies, marketers must now account for digital formats that have been steadily gaining share for years (like podcasts) as well as new platforms on the rise (like Clubhouse).

A recent infographic (below) from Transcription Outsourcing explores the current audio landscape and covers what has and has not changed for audio marketers.

Check out the infographic:

the state of audio marketing in 2021 infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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