Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.
The report was based on data from a survey conducted in 1Q21 among 150 members of the CMO Council.
Some 44% of respondents say their organization has a marketing leadership gap/hole/deficiency in understanding the customer journey.
Other major deficiencies include understanding how to segment and personalize messaging at scale (42% of respondents cite that as an issue at their organization) and having the ability to act on customer data insights (37%).
Senior marketers say the top areas they plan to recruit/upgrade functional leaders are go-to-market execution and operations (45% say so), and content and demand generation (38%).
Senior marketers say their top developmental priorities in 2021 are to expand marketing automation and data analytics programs and resources (61% cite that as a priority), and to add strategic marketing depth and capability across all functions (58%).
About the research: The report was based on data from a survey conducted in 1Q21 among 150 members of the CMO Council.
Continue reading "Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Management:
- Why Job Seekers Are Not Accepting Offers [Infographic]
- If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?
- The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
- How to Level-Up Your Company Culture [Infographic]
- Business Agility Is the New Norm. Do You Have What It Takes?