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Wednesday, April 6, 2022

📋 Table of Contents

1. Effective Content Writing in 15 Steps

2. How and When to Measure Your Brand's Health

3. How to Balance a Cookieless Future and the Demand for Personalization sponsored webinar

4. The Top Customer Engagement and Experience Challenges in 2022

5. When the Marketer is Ready, the Guide Appears MarketingProfs B2B Forum Workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.

Effective Content Writing in 15 Steps
Effective Content Writing in 15 Steps
It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. »
B2B Demand Generation Has a New Home: Connected TV
It’s one thing to use paid search to capture existing demand; it’s another entirely to create demand, then transform it into conversions and leads. That’s what CTV can bring to your marketing strategy. »
How and When to Measure Your Brand's Health
How and When to Measure Your Brand's Health
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. »
sponsored webinar
How to Balance a Cookieless Future and the Demand for Personalization
Your audience wants personal connection. It's what makes them engage with your brand. But in the age of increasing data privacy laws and restrictions, it's not as easy to launch targeted campaigns. What's a marketer to do? Find out in this free webinar. »
The Top Customer Engagement and Experience Challenges in 2022
The Top Customer Engagement and Experience Challenges in 2022
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research. Check out the study findings. »
When the Marketer is Ready, the Guide Appears
MarketingProfs B2B Forum Workshops
What's better than solving your marketing problems? Skipping "newbie mistakes" along the way. Get expert marketing guidance when you join top copywriter Heather Robson, CX pro Jeannie Walters, and branding boss Nick Westergaard for their hands-on intensive workshops, April 19-21.
Lead the way, Jórge
Profs Picks
We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out!
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce PRWeb
Allego Expands Its Customer Base in the Age of Virtual Selling PR Newswire
CloudBlue and CloudSense to Connect Telecommunications Providers With a Broad Ecosystem of ICT Channel Partners via New Digital Catalog Yahoo Finance
Full Circle Insights Introduces Microsoft Advertising and Google Ad Support for Digital Source Tracker PR Newswire
Anchor Automates B2B Payments IBS Intelligence
Merge Adds Fourth Category of Integrations With Unified Ticketing API Yahoo Finance
Relativity6 Announces $5.25M Round Led by Fin Capital PR Newswire
Upcoming Events
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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