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In This Issue
+ How-To: Marketers Must Focus on Analytics to Increase Their Value
+ PRO: Boost Landing-Page Conversions With SmartTools
+ Survey Says: 'Human Voice' Use in Social Media Pays Off
+ Quick Take: Longer Sign-up Forms Get Results for B2B
+ My View: Likes, iPads, Male Pattern Balding—Target an Older Generation
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Advertisement  30 Proven Internet Marketing Strategies
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How-To Analyze This: Marketers Must Focus on Analytics to Increase Their Value
By Adam Blitzer
For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
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PRO Boost Your Conversions With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 2 now.
Survey Says
'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM
Using a human voice when communicating via social media leads to much higher user satisfaction—and a stronger intention to spread positive word-of-mouth—than impersonal communication from businesses. Read More
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Quick Take
Sign-up Forms: More, Not Less, Boosts Results for B2B Service Providers
Sure, sign-up forms with lots of questions can be a hassle if your goal is to make some quick sales as an Internet entrepreneur. But if your goal is to find high-quality leads from your next promotion of a B2B service—ask away. Read More
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My View Likes, iPads, Male Pattern Balding: Target an Older Generation
By Spencer Broome
Ever since advertisers began targeting the baby boom generation in the '60s, marketers have continued to aim young. The prevailing wisdom is that when a brand aligns itself with young people, it is hip. But should we aim higher? Read More
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ReTweet This
@jowyang Search Engine Watch: Email is the gateway drug to mobile https:////t.co/mV0qyKE
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Forum Today's Question
By Brad 5/26/2011 at 10:54 AM
I am looking to increase male traffic to my site. What are some things that are important to male shoppers? Go To Question
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May 12-27
MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
June 2
PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
Digital Marketing World—Mobile Marketing free online conference
June 7
FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS