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Wednesday, May 4, 2022

📋 Table of Contents

1. Brands as the Center of Data Solutions? It's Already Happening

2. Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

3. Measure and Communicate Marketing Value in a Cookieless World sponsored guide

4. How Different Business Teams Distribute Video Content

5. How to Promote an Event People Can't Wait to Sign Up For sponsored webinar

6. The Best Way to Level-Up Your B2B Marketing MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Brands as the Center of Data Solutions? It's Already Happening
Brands as the Center of Data Solutions? It's Already Happening
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more. »
Why You Need Multivariate Ad Creative Testing
Marketers love to think they have an eye for ad creative, but how often are they wrong? Our study of 750+ marketing professionals points to a critical need for ad testing and creative intelligence. »
Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships
Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships
Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers. »
sponsored guide
Measure and Communicate Marketing Value in a Cookieless World
Too many marketers measure the wrong variables and therefore undervalue the work they're doing. A first-party measurement strategy can get to the heart of marketing's impact using outcome-oriented measures such as conversions, leads, sales, and ROI. This guide will help you eliminate the noise and get the accurate, trustworthy insights your stakeholders want. »
How Different Business Teams Distribute Video Content
How Different Business Teams Distribute Video Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research. Check out the study findings. »
sponsored webinar
How to Promote an Event People Can't Wait to Sign Up For
You've been planning the perfect event for months. Then comes the tricky part: cutting through all the other noise to reach the people you want to sign up and attend! How do you build the promotional excitement that makes your event "unmissable?" Join us for this webinar to find out. »
The Best Way to Level-Up Your B2B Marketing
MarketingProfs B2B Forum
Join us in person this October in Boston for three days of workshops, sessions, keynotes, roundtables, and creative networking.
Register today!
Profs Picks
In sci-fi movies, advertisers put subliminal messages into their ad creative that somehow brainwash viewers into buying things. In reality, we rely on creative instincts, which usually works. Or does it? To find out, Marpipe put five sets of two ads in front of 750+ marketing professionals—from creatives to performance marketers to CMOs—and asked them to guess which of the two was the higher performer. It turns out that predicting ad performance is not marketers' strong suit: Most can predict winning digital ad creative only 52% of the time, the study found. It also found that the inability to predict ad creative performance is universal across marketing roles. Think you can do better? The original quiz is embedded within Marpipe's report so you can see what survey respondents were up against and test your own creative intuition. Read the full report to find out why advanced multivariate testing is a lot more reliable than creative instinct—until we invent those subliminal messages, that is.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
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Upcoming Events
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
[Webinar] How to Promote an Event Attendees Can't Wait to Sign Up For
45 minutes | sponsored by Cvent
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

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