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Wednesday, May 05, 2021

📋 Table of Contents

1. 4 Ways to Use Interactive Content to Succeed at Virtual Tradeshows

2. Poised for Profit: Execs Reflect on Digital Customer Engagement

3. How to Win at Email Marketing. Hint: Use a Board Game Strategy! sponsored webinar

4. Landing Page Conversion Benchmarks for 16 Industries

5. Demand Gen Playbook: A Guide MarketingProfs e-book

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
MarketingProfs article
Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. »
Growth '21: A Virtual Conference Featuring Ann Handley
Growth '21: A Virtual Conference Featuring Ann Handley
What does it take to deliver personalized experiences that can extend the customer lifecycle and elevate your brand? Get answers from marketing leaders Ann Handley, Rand Fishkin, Michael Brenner—and your pick of 20+ useful sessions and workshops. All free. Register now! »
Poised for Profit: Execs Reflect on Digital Customer Engagement
MarketingProfs article
Poised for Profit: Execs Reflect on Digital Customer Engagement
The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully shifting to digital customer engagement. »
MarketingProfs sponsored webinar
How to Win at Email Marketing. Hint: Use a Board Game Strategy!
For many marketers, creating a single email or email campaign is a drawn-out, multiweek process. But it doesn't have to be. By using micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. »
Landing Page Conversion Benchmarks for 16 Industries
Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research. Check out findings from this study. »
MarketingProfs e-book
Demand Gen Playbook: A Guide
If you're ready to win the lead generation game, this playbook will help you clarify your strategy, build your groundwork, and find the perfect plays for you to run. Learn how to build and grow your list, engage and qualify leads, and attract better-paying customers. Get the playbook now. »
One Week Until the Launch of Our New Master Class
MarketingProfs Master Class
Join revenue catalyst,Samantha Stone on May 11 for the launch of our new Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to better measure your marketing campaigns so you can make better decisions and prove your value to the C-Suite.
Reserve your seat.
Profs Pick
We marketers understand that personalizing our marketing for the customer journey is critical—generic marketing can't handle the complexities of today's digital journeys. But how can we actually build those personalized experiences across the customer lifecycle? Download Act-On's e-book "Plan, Build, and Deliver Personalized Customer Journeys at Scale" to begin building your incredibly effective personalized marketing program. Get the e-book now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Soon! MarketingProfs Master Class, starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment worth it—is the ROI worth the effort? MarketingProfs' CX guide has answers (and it's free).
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Demandbase Signs Agreement to Acquire InsideView and DemandMatrix, Launches Demandbase Data Cloud and Sales Intelligence Cloud PR Newswire
Boost Payment Solutions Raises $22 Million to Accelerate the Use and Acceptance of Digitized B2B Payments Globally Yahoo Finance
InfiniGrow Raises $5.25 Million to Build a Navigation System for B2B Marketing teams MarTech
GenXP Levels-Up the Leading Virtual B2B Games Event PR Newswire
B2B Retail Platform 6Degree Raises $1 Million in Funding Mint
Higher Logic Acquires Vanilla to Expand Its Engagement Solutions for Customers PR Newswire
Upcoming Events
[Webinar] How to Build a Full-Lifecycle Customer-Engagement Strategy
60 minutes | sponsored by Uberflip
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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