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| MarketingProfs e-book |
| Demand Gen Playbook: A Guide |
| If you're ready to win the lead generation game, this playbook will help you clarify your strategy, build your groundwork, and find the perfect plays for you to run. Learn how to build and grow your list, engage and qualify leads, and attract better-paying customers. Get the playbook now. » |
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One Week Until the Launch of Our New Master Class
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MarketingProfs Master Class
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| Join revenue catalyst,Samantha Stone on May 11 for the launch of our new Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to better measure your marketing campaigns so you can make better decisions and prove your value to the C-Suite. |
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| Profs Pick |
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| We marketers understand that personalizing our marketing for the customer journey is critical—generic marketing can't handle the complexities of today's digital journeys. But how can we actually build those personalized experiences across the customer lifecycle? Download Act-On's e-book "Plan, Build, and Deliver Personalized Customer Journeys at Scale" to begin building your incredibly effective personalized marketing program. Get the e-book now.
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Soon! MarketingProfs Master Class, starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment worth it—is the ROI worth the effort? MarketingProfs' CX guide has answers (and it's free). |
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| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| News You Can Use |
| Updates from around the industry |
| Demandbase Signs Agreement to Acquire InsideView and DemandMatrix, Launches Demandbase Data Cloud and Sales Intelligence Cloud PR Newswire |
| Boost Payment Solutions Raises $22 Million to Accelerate the Use and Acceptance of Digitized B2B Payments Globally Yahoo Finance |
| InfiniGrow Raises $5.25 Million to Build a Navigation System for B2B Marketing teams MarTech |
| GenXP Levels-Up the Leading Virtual B2B Games Event PR Newswire |
| B2B Retail Platform 6Degree Raises $1 Million in Funding Mint |
| Higher Logic Acquires Vanilla to Expand Its Engagement Solutions for Customers PR Newswire |
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