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What are the salary ranges for some of the most common content marketing jobs?

To find out, Managing Editor conducted a survey of 387 content marketers in February and March 2021.

The researchers found the foll0wing to be the most common salary bands for the seven job titles examined:

  1. Marketing associate: $30,000-$49,999
  2. Content strategist: $50,000-$74,999
  3. Content writer: $50,000-$74,999
  4. Managing editor: $50,000-$74,999
  5. Content director: $100,000-$150,000
  6. Editorial director: $100,000-$150,000
  7. Chief content officer: $150,000+

Content Marketing Salary Bonus Eligibility

Some 43% of content marketers say their current role is eligible for a bonus, and 41% say it is not.

B2B brand marketers are more likely to out-earn their B2C peers and more likely to say their role is eligible for a bonus.

Pie chart of bonus eligibility at work

Content Marketer Employee Benefits

Some 84% of respondents say their employer offers paid time off, 78% say their employer offers a health plan, and 65% say their employer offers a flexible schedule.

Content marketer employee benefits

About the research: The report was based on data from a survey conducted between February 9 and March 23, 2021, among 387 content marketers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji