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Thursday, May 06, 2021

📋 Table of Contents

1. B2B Buyers Are Back: 3 Ways Your Marketing Team Can Profit

2. Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images

3. How to Win at Email Marketing. Hint: Use a Board Game Strategy! sponsored webinar

4. 15 Writing Lessons From Famous Authors

5. Demand Gen Playbook: A Guide MarketingProfs e-book

6. If You're Going to Win With Content, You Need to Realign Your Thinking PRO benefit

Scroll down for more, including industry news, community goings-on, and other useful resources.

B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
MarketingProfs article
B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
Sure, B2B buyers may be back, and budgets may be recovering, but buyer behavior has fundamentally changed. Adapt to altered buying behaviors by following these three tips. »
Growth '21: A Virtual Conference Featuring Ann Handley
Growth '21: A Virtual Conference Featuring Ann Handley
What does it take to deliver personalized experiences that can extend the customer lifecycle and elevate your brand? Get answers from marketing leaders Ann Handley, Rand Fishkin, Michael Brenner—and your pick of 20+ useful sessions and workshops. All free. Register now! »
Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts
Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read more and listen in on this fascinating conversation. »
MarketingProfs sponsored webinar
How to Win at Email Marketing. Hint: Use a Board Game Strategy!
For many marketers, creating a single email or email campaign is a drawn-out, multiweek process. But it doesn't have to be. By using micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. »
15 Writing Lessons From Famous Authors
15 Writing Lessons From Famous Authors
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more. Check out the infographic. »
MarketingProfs e-book
Demand Gen Playbook: A Guide
If you're ready to win the lead generation game, this playbook will help you clarify your strategy, build your groundwork, and find the perfect plays for you to run. Learn how to build and grow your list, engage and qualify leads, and attract better-paying customers. Get the playbook now. »
If You're Going to Win With Content, You Need to Realign Your Thinking
MarketingProfs PRO benefit
Join Hall of Fame keynote speaker and author Jay Baer on June 8 to learn the "Three Drawbridges of Content Success." Before the session ends, you'll be scheduling a team meeting to rework your content marketing strategic plan.
Save your seat.
Profs Pick
We marketers understand that personalizing our marketing for the customer journey is critical—generic marketing can't handle the complexities of today's digital journeys. But how can we actually build those personalized experiences across the customer lifecycle? Download Act-On's e-book "Plan, Build, and Deliver Personalized Customer Journeys at Scale" to begin building your incredibly effective personalized marketing program. Get the e-book now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Soon! MarketingProfs Master Class, starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment worth it—is the ROI worth the effort? MarketingProfs' CX guide has answers (and it's free).
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast] »
Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads »
Creating Content for Different Buyer Journey Stages in 2021 »
A Marketer's Guide to Pinterest [Infographic] »
Proving Marketing to Execs (Part 2): Marketing's Language Problem »
Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands »
News You Can Use
Updates from around the industry
Mirakl Introduces New Advanced Features to Industry-Leading Marketplace Platform Yahoo Finance
The Coffee Bean & Tea Leaf Brand Partners With Blackhawk Network to Debut Digital B2B Gift Card Program The Street
Sherpa, Juniper Collaborate to Create B2B RTP Module for Financial Institutions PYMNTS
VARStreet Launches Drag and Drop B2B E-Commerce Builder for IT and Office supplies VARs EIN Presswire
Office Depot Parent ODP to Split B2B From Retail Amid Slump in Sales PYMNTS
Automation Anywhere Appoints Former Salesforce Executive and Tech Finance Expert PR Newswire
Upcoming Events
[Webinar] How to Build a Full-Lifecycle Customer-Engagement Strategy
60 minutes | sponsored by Uberflip
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
[Webinar] How to Use a Board Game Strategy to Win in Email Marketing
60 minutes | sponsored by Litmus
[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Online Event] MarketingProfs B2B Forum | Fall 2021
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