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Wednesday, June 16, 2021

📋 Table of Contents

1. Keep It Real: How to Not Over-Automate Email Sequences

2. Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

3. How to Deliver Successful Hybrid Events sponsored webinar

4. How Grammar Mistakes Influence People's Perceptions of Companies

5. Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce sponsored e-book

6. Learn to Master SEO This August MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Keep It Real: How to Not Over-Automate Email Sequences
article
Keep It Real: How to Not Over-Automate Email Sequences
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences. »
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Full Market Analysis in a Click! Identify Key Players, Reveal Your Rivals' Best-Practices
Market intelligence is the key to success. You can now get a market overview and competitive digital insights—for any website, industry, or market—in seconds. Level-up your marketing strategy with competitive intelligence and insights. Check out Semrush.Trends now. »
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
article
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. »
sponsored webinar
How to Deliver Successful Hybrid Events
Physical events are possible again. But how can you combine the reach, engagement, and ROI of digital events with an in-person option? Everything depends on the attendee experience, and this webinar gives you a blueprint for creating immersive and interactive hybrid-event experiences. Register now. »
How Grammar Mistakes Influence People's Perceptions of Companies
research
How Grammar Mistakes Influence People's Perceptions of Companies
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research. Check out findings from this study. »
sponsored e-book
Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce
The typical B2B purchase decision is at least 50% complete before a customer ever contacts your sales rep, which is why content is so important—and why you need to build an effective strategy for content-powered B2B commerce. How? Download this guide to get 5 highly practical tips. »
Learn to Master SEO This August
MarketingProfs Master Class
Andy Crestodina is back to help you master SEO this August. With 6 Watch Parties, and covering everything from domain authority to keyword rankings, it's exactly what you need to succeed today—and in the future.
Register today.
Profs Pick
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When planning and executing your marketing strategy, would it help to know what your competition is up to? Imagine being able to view the entire competitive landscape and benchmark your efforts against your rivals'. Their traffic generation, channel performance, audience gaps, untapped market opportunities, most wanted offers and content, and their referral and organic traffic tactics... You can uncover all that information and more—and use it to outsmart the competition. How? Try Semrush.Trends for FREE, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Upflow Raises $15m to Help B2B Businesses Get Paid Finextra
American Express Acquisition Kabbage Rolls Out Checking for Small Businesses PYMNTS
True Influence Offers 80 Million Verified Contacts to B2B Marketers MarTech
OSF Digital Acquires Werise to Expand Its Marketing Cloud Practice Yahoo Finance
B4B, Banking Circle Work on Streamlining Payment Infrastructure PYMNTS
Wipro Expands Partnership With Levi Strauss & Co. to Support Digital Commerce The Street
Upcoming Events
JUN
17
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
JUN
29
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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