A brand audit is an in-depth examination of your brand to identify what you're doing well, spot areas for improvement, and assess your position in the market compared with your competitors.

So, how exactly do you conduct one?

A recent infographic (below) from Superside explores the basics in a six-step guide.

The piece looks at the core pillars of a successful brand audit and covers what to do after completing the process.

Check out the infographic:

6 step brand audit guide infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji