Getting to 'Yes' With Content-Powered Commerce : MarketingProfs Reports and Guide

The typical B2B purchase decision is more than 50% complete before a customer ever contacts a sales rep. So, it's not an exaggeration to say that content is more important to B2B sales than ever. But more content isn't always the answer. The critical thing is to make sure the right content is reaching—or is easily found by—the right people.

Check out this guide to learn about:

Defining your buyers' customer journey and key personas
Making content an integral part of the commerce experience
Letting buyers choose their own path
Building your e-commerce content map
Creating an excellent mobile experience

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KEY DETAILS

Release Date: May 3, 2021
Sponsor: Adobe Commerce
Topic: Marketing Content, Marketing Strategy
Price: $0

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THIS REPORT IS SPONSORED BY:

Adobe Commerce gives you the power to create unique and engaging shopping experiences. Enjoy rich, out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations. With our global ecosystem of implementation partners and a vast marketplace of extensions—it's time to bring your commerce vision to life.