Is your B2B e-commerce site getting the right amount of content in front of the right people? Too much content can backfire, but not enough is problematic as well. It's time to design an effective strategy for your content-powered commerce. Sponsored by Adobe Commerce.
The typical B2B purchase decision is more than 50% complete before a customer ever contacts a sales rep. So, it's not an exaggeration to say that content is more important to B2B sales than ever. But more content isn't always the answer. The critical thing is to make sure the right content is reaching—or is easily found by—the right people.
Check out this guide to learn about:
Defining your buyers' customer journey and key personas
Making content an integral part of the commerce experience
Letting buyers choose their own path
Building your e-commerce content map
Creating an excellent mobile experience
Release Date: May 3, 2021
Sponsor: Adobe Commerce
Topic: Content, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Adobe Commerce gives you the power to create unique and engaging shopping experiences. Enjoy rich, out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations. With our global ecosystem of implementation partners and a vast marketplace of extensions—it's time to bring your commerce vision to life.