MarketingProfs Today
Together with programmatic advertising experts

Wednesday, June 22, 2022

📋 Table of Contents

1. How to Identify and Prevent B2B Channel Conflict

2. Email at Scale: How to Increase Campaigns and Manage Complexity

3. Streamline Your Data Processes to Drive Marketing Strategy sponsored webinar

4. The Top 20 Purpose-Driven Brands

5. Summer Sale on #mpb2b MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Identify and Prevent B2B Channel Conflict
How to Identify and Prevent B2B Channel Conflict
You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts. »
Your Complete Guide to Contextual Advertising
In this new e-book you'll learn all about the resurfacing of contextual advertising, including how it works and the benefits of applying it to your programmatic campaigns. Get your guide today! »
Email at Scale: How to Increase Campaigns and Manage Complexity
Email at Scale: How to Increase Campaigns and Manage Complexity
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind. »
sponsored webinar
Streamline Your Data Processes to Drive Marketing Strategy
It's time to move away from third-party data and embrace first-party customer data. But what processes do you need in place to make the switch and nail your marketing strategy? We'll cover all that and more in this webinar. »
The Top 20 Purpose-Driven Brands
The Top 20 Purpose-Driven Brands
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research. Check out the study findings. »
Summer Sale on #mpb2b
MarketingProfs B2B Forum
To celebrate the return of summer, we're offering you a hot deal on the hottest marketing ticket in town! Grab your All-Access pass to the October B2B Forum by June 30 with code HOTB2B to save $150. Your ticket gets you three days of actionable, tactical learning on the topics that mean the most to B2B marketers, including a full-day, preconference workshop on October 12. Plus, creative networking and one-of-a-kind shenanigans!
Use code HOTB2B to save $150
Profs Picks
Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
CData Software Unveils CData Arc Cloud to Automate B2B Workflows in Minutes Business Wire
Cloudentity Announces Privacy-Centric Consumer Identity Management for Unlimited Users at Zero Cost Yahoo Finance
Indian FinTech FinBox Raises $15M to Expand B2B Credit Infrastructure PYMNTS
Directive Announces International Expansion With Launch in Australia PR Newswire
Kofax Acquires B2B E-Invoicing Network Tungsten The Paypers
Knowella Announces Launch of SaaS Platform That Can Enhance Workplace Safety with Digitization and Automation Yahoo Finance
Upcoming Events
[Webinar] How to Use Data to Drive Marketing Strategy and Streamline Processes
60 minutes | sponsored by Bounteous and Acquia
[Sales Enablement Working Webinar Series]
Session 3 | Creating Your Sales Enablement Plan
[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo
[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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