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Together with programmatic advertising experts
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Summer Sale on #mpb2b
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MarketingProfs B2B Forum
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| To celebrate the return of summer, we're offering you a hot deal on the hottest marketing ticket in town! Grab your All-Access pass to the October B2B Forum by June 30 with code HOTB2B to save $150. Your ticket gets you three days of actionable, tactical learning on the topics that mean the most to B2B marketers, including a full-day, preconference workshop on October 12. Plus, creative networking and one-of-a-kind shenanigans! |
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| Profs Picks |
| sponsored |
| Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| News You Can Use |
| Updates from around the industry |
| CData Software Unveils CData Arc Cloud to Automate B2B Workflows in Minutes Business Wire |
| Cloudentity Announces Privacy-Centric Consumer Identity Management for Unlimited Users at Zero Cost Yahoo Finance |
| Indian FinTech FinBox Raises $15M to Expand B2B Credit Infrastructure PYMNTS |
| Directive Announces International Expansion With Launch in Australia PR Newswire |
| Kofax Acquires B2B E-Invoicing Network Tungsten The Paypers |
| Knowella Announces Launch of SaaS Platform That Can Enhance Workplace Safety with Digitization and Automation Yahoo Finance |
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