MarketingProfs Today
Together with programmatic advertising experts

Thursday, June 23, 2022

📋 Table of Contents

1. Five Ways Marketing Can Support the Sales Process to Maximize Growth

2. Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts

3. Streamline Your Data Processes to Drive Marketing Strategy sponsored webinar

4. Hot Topics: The Summer Conversions Trending on Twitter

5. Tick, Tock! MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways Marketing Can Support the Sales Process to Maximize Growth
Five Ways Marketing Can Support the Sales Process to Maximize Growth
Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true. »
Your Complete Guide to Contextual Advertising
In this new e-book you'll learn all about the resurfacing of contextual advertising, including how it works and the benefits of applying it to your programmatic campaigns. Get your guide today! »
Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts
Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty. Read more and listen in. »
sponsored webinar
Streamline Your Data Processes to Drive Marketing Strategy
It's time to move away from third-party data and embrace first-party customer data. But what processes do you need in place to make the switch and nail your marketing strategy? We'll cover all that and more in this webinar. »
Hot Topics: The Summer Conversions Trending on Twitter
Hot Topics: The Summer Conversions Trending on Twitter
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills. Check out the infographic. »
Tick, Tock!
MarketingProfs B2B Forum On-Demand
April's B2B Forum Online sessions—all 42 of 'em—are still available on-demand... but only until June 30! Discover from top marketing leaders what's working now in SEO, email, case studies, sustainability, metrics, demand gen, and so much more. But the clock is ticking! You have just one more week to soak up the knowledge from B2B experts.
Stream these insider tips before they're gone!
Profs Picks
Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale PR Newswire
Octane11 Raises $4.5M to Accelerate Growth of Connected Data Platform for B2B Yahoo Finance
Proficientz Launches Product Management University for B2B PRWeb
Spryker Partners With FarEye on Last-Mile Delivery of B2B E-Commerce PYMNTS
Shopify Breaks Out of the Website With 100+ New Features Including NFTs, Local Shopping, and More TechCrunch
B2B Fintech Company CashD Redefines Pay Cycles for Workers Yahoo Finance
Upcoming Events
[Webinar] How to Use Data to Drive Marketing Strategy and Streamline Processes
60 minutes | sponsored by Bounteous and Acquia
[Sales Enablement Working Webinar Series]
Session 3 | Creating Your Sales Enablement Plan
[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo
[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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