By 2031 it's estimated that the combined income of Gen Z will account for a quarter of global earnings and surpass the combined income of Millennials.

So, what do marketers need to know about connecting with members of such a large, influential, and disruptive generation?

An infographic (below) from Rave Reviews explores data points on how Gen Z relates to brands.

Some of the areas it explores include Gen Z's spending habits, favorite brands, values, and digital platform preferences.

Check out the infographic:

How Gen Z relates to brands infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji