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Tuesday, June 08, 2021

📋 Table of Contents

1. How to Maximize the ROI of Hybrid Events in 2021

2. The Behaviors of 'Buyer-First' Salespeople

3. Trends Shaping Customer Experience in 2021 sponsored webinar

4. A Six-Step Guide to Conducting a Brand Audit

5. Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Maximize the ROI of Hybrid Events in 2021
How to Maximize the ROI of Hybrid Events in 2021
Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies. »
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
Marketers waste nearly 7 hours per week duplicating work! Easily and quickly finding the right creative file you need is critical to your productivity. Now imagine accessing the right files instantly—where and when you need them, without digging through shared drives. You can. See how. »
The Behaviors of 'Buyer-First' Salespeople
The Behaviors of 'Buyer-First' Salespeople
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada. Check out findings from this survey. »
sponsored webinar
Trends Shaping Customer Experience in 2021
What will good customer experience (CX) look like for the rest of 2021 and beyond as your company and your customers re-emerge from the pandemic? Get a clear understanding of your customers' new habits and preferences, and get predictions about CX of the future. Sign up now for this free webinar. »
A Six-Step Guide to Conducting a Brand Audit
A Six-Step Guide to Conducting a Brand Audit
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one? Check out the infographic. »
MarketingProfs event
Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard
Many of us are trying to figure out how events can factor into our marketing strategy, both this year and next: What's the best approach to events now? How did audiences change during the pandemic? How can you drive engagement? Let's figure it all out. Register for this free 3-session event now. »
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Profs Pick
It's frustrating. We waste so much time searching for digital files that could be anywhere—intranets, shared drives, desktops, cloud storage... But finding our creative files doesn't have to waste hours. It can happen in seconds. Modern marketing technology can provide organized systems that help teams function smoothly. Using AI metadata tagging, MarcomGather helps marketers—whether onsite employees, external partners, or remote teams—securely, easily, and quickly access files where they need them, when they need them. Get organized: Give your team MarcomGather free for 30 days.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Cisco Launches New Webex Suite, Rebrands Webex, Launches Global Campaign Cisco Webex
MetaSpark Secures Initial Seed Round of Funding to Accelerate Growth The Street
Gupshup Adds Messenger API for Instagram to Help Businesses Engage and Monetize Better MarTech
Nium Signs Definitive Agreement to Acquire B2B Travel Payments Leader Ixaris Yahoo Finance
Advocado Commits to Accelerating Growth in Downtown St. Louis Headquarters Advocado
Audiencerate Announces New Advisory Board Comprised of AdTech Industry Leaders AdTech Daily
Fintainium, Visa Team on Real-Time B2B Payments PYMNTS
Upcoming Events
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Webinar] Trends Shaping the Consumer Experience in 2021
60 minutes | sponsored by Qualtrics
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
[Online Event] MarketingProfs B2B Forum | Fall 2021
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