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Wednesday, August 10, 2022

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1. The Ultimate Guide to a Brand Audit of Your Website

2. What Does a B2B Marketing Team Look Like in the Metaverse?

3. Content Marketing Friday Forum MarketingProfs online event

4. Global Ad Trends: TV Media Costs Have Jumped by 31% Since 2019

5. Marketing After Third-Party Cookies: How to Find Your Way sponsored

6. Taking the Numb Out of Numbers MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Ultimate Guide to a Brand Audit of Your Website
article
The Ultimate Guide to a Brand Audit of Your Website
Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how. »
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Boost Your Revenue Using Content Marketing
Are you creating content without a solid strategy? A content marketing platform can help by improving every step of your content marketing process, from planning to creating to measuring. Give it a try for free! »
What Does a B2B Marketing Team Look Like in the Metaverse?
article
What Does a B2B Marketing Team Look Like in the Metaverse?
The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas. »
Content Marketing Friday Forum
MarketingProfs online event
Content Marketing Friday Forum
Creating effective, personalized content—especially at scale—can feel daunting. This week's Friday Forum is here to help. Don't miss 3 awesome sessions... including "10 Tips for Creating Outstanding Content and Proving ROI to Your Boss" by Michael Brenner. Join us this Friday! (It's FREE.) »
Global Ad Trends: TV Media Costs Have Jumped by 31% Since 2019
research
Global Ad Trends: TV Media Costs Have Jumped by 31% Since 2019
Television CPMs have gone up by 31% since 2019—the steepest increase in more than two decades—and are up 10% year-over-year in 2022, according to recent research. Check out the study findings. »
Marketing After Third-Party Cookies: How to Find Your Way
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Marketing After Third-Party Cookies: How to Find Your Way
The days of a largely unregulated Internet are coming to an end. GDPR and other privacy laws are changing how you can collect and use data. And soon you won't be able to use third-party cookies to track people. How will you function as a marketer in this new landscape? Download this new whitepaper for strategies, tips, and tactics you can use. »
Taking the Numb Out of Numbers
MarketingProfs B2B Forum
Every marketing campaign is driven by data, but how can we marshal the complex facts and figures of raw data into messaging that is compelling, relatable, and persuasive? Don't miss Mona Chalabi, data editor for The Guardian, in her kickoff keynote of the 2022 B2B Forum. She'll reveal how she transforms abstract data sets into meaningful stories. And that's just one of 53 ridiculously amazing sessions to help you prepare for 2023 and beyond!
Check out the full #mpb2b program
Profs Picks
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Content marketing without a good setup is like singing a song on an empty stage. You need a mic, amps, and other equipment to have any kind of effect on your audience. A better content marketing setup gets you better results and improved ROI, and the Semrush Content Marketing Platform is a great place to start. You can enhance your competitive research by analyzing your competitors' SEO and content strategies to come up with winning keyword and content ideas. You can centralize all your content planning, manage all your campaigns in the same place, and create automated SEO-friendly content briefs. Optimize your copy on the go: check its SEO-friendliness, readability, and more. And most important, you can analyze your content performance: run audits on your website, get tips to rank your pages higher, and track your external publications. It's time to blow your audience away and get better results from your content. Try the Semrush Content Marketing Platform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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