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Thursday, August 11, 2022

📋 Table of Contents

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1. How to Meet B2B Buyers' E-Commerce Expectations

2. Four Steps to Stronger B2B Case Studies: Marketing Smarts

3. 10 Tips for Creating Outstanding Content and Proving ROI: Content Marketing Friday Forum

4. How to Motivate Today's Employees

5. Marketing After 3rd-Party Cookies: How to Find Your Way sponsored

6. Know Any Bored Marketers? MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Meet B2B Buyers' E-Commerce Expectations
article
How to Meet B2B Buyers' E-Commerce Expectations
B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game. »
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Boost Your Revenue Using Content Marketing
Are you creating content without a solid strategy? A content marketing platform can help by improving every step of your content marketing process, from planning to creating to measuring. Give it a try for free! »
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts
podcast
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts
Business adviser and author Bob Wiesner shares insights on how to create stronger B2B case studies. He explains why case studies are important, what we as marketers have historically done wrong with our case studies, how to do them right—and so much more. Read more and listen in. »
10 Tips for Creating Outstanding Content and Proving ROI: Content Marketing Friday Forum
MarketingProfs online event
10 Tips for Creating Outstanding Content and Proving ROI: Content Marketing Friday Forum
Creating effective marketing content can feel daunting. Tomorrow's Content Marketing Friday Forum is here to help content marketers like you create outstanding content. Don't miss these three super-useful sessions. Join us this Friday! (It's FREE.) »
How to Motivate Today's Employees
infographic
How to Motivate Today's Employees
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques. Check out the infographic. »
Marketing After Third-Party Cookies: How to Find Your Way
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Marketing After Third-Party Cookies: How to Find Your Way
The days of a largely unregulated Internet are coming to an end. GDPR and other privacy laws are changing how you can collect and use data. And soon you won't be able to use third-party cookies to track people. How will you function as a marketer in this new landscape? Download this new whitepaper for strategies, tips, and tactics you can use. »
Know Any Bored Marketers?
MarketingProfs Open House
Bored marketers feel like they've done it all before. Hooey! Maybe they could use a boost in their skills or a new way of looking at things with a bit of FREE training! Send 'em to our Open House reminder page so they can get a free online course on Aug 23. Everyone is welcome!
Open House RSVP
Profs Picks
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Content marketing without a good setup is like singing a song on an empty stage. You need a mic, amps, and other equipment to have any kind of effect on your audience. A better content marketing setup gets you better results and improved ROI, and the Semrush Content Marketing Platform is a great place to start. You can enhance your competitive research by analyzing your competitors' SEO and content strategies to come up with winning keyword and content ideas. You can centralize all your content planning, manage all your campaigns in the same place, and create automated SEO-friendly content briefs. Optimize your copy on the go: check its SEO-friendliness, readability, and more. And most important, you can analyze your content performance: run audits on your website, get tips to rank your pages higher, and track your external publications. It's time to blow your audience away and get better results from your content. Try the Semrush Content Marketing Platform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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