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Wednesday, August 17, 2022

📋 Table of Contents

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1. AI-Powered Martech in 2022: Promising or Already Indispensable?

2. 10 Tips for Writing Engaging Blog Posts

3. Using Event Tech to Empower Field Marketers sponsored webinar

4. B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

5. Learn How Data Becomes Marketing Intelligence sponsored report

6. How Do You Stay Ahead of Trends? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

AI-Powered Martech in 2022: Promising or Already Indispensable?
AI-Powered Martech in 2022: Promising or Already Indispensable?
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here? »
Discover Where TV Is Headed (Hint: Someplace You'll Want to Be)
Discover Where TV Is Headed (Hint: Someplace You'll Want to Be)
TV advertising is changing—and offering new branding and sales opportunities for marketers. We need to be able to take advantage of those changes, but it's tough to keep up with all that's new in TV. Stay in the know with informative weekly updates. »
10 Tips for Writing Engaging Blog Posts
10 Tips for Writing Engaging Blog Posts
Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts. »
sponsored webinar
Using Event Tech to Empower Field Marketers
Field marketing teams often use video conferencing platforms to move prospects down the sales funnel; however, attendees' experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join us to explore the ways such platforms can help field marketing teams drive more targeted quality leads.  »
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research. Check out the study findings. »
sponsored report
Learn How Data Becomes Marketing Intelligence
Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. »
How Do You Stay Ahead of Trends?
MarketingProfs B2B Forum
Don't miss internationally renowned business leader and thought leader on revenue growth and strategy, Jacco van der Kooij, at B2B Forum this October! His closing keynote, Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B, will blow your mind! And, it's just one of 53 ridiculously amazing sessions that will help you succeed in 2023 and beyond.
Learn more
Profs Picks
Imagine what your experience would be like if you always watched the same TV channel. Our marketing can get just as tiresome—and ineffective—if we ignore what marketing channels other than our default ones can do for us. Most performance-driven brands designate less than half their marketing budget to brand-building. Digital's short-term results made that approach possible—but only temporarily. Because a changing industry landscape is now making that approach unsustainable. So, does thinking long-term mean giving up marketing accountability? Absolutely not. But it does mean re-evaluating your media mix and the value of channels beyond digital—channels with the power to drive both brand and sales. Channels like TV. With All-Inclusive TV advertising, Marketing Architects invests its own money to produce, analyze, and optimize your TV campaign. All you pay for is media, helping you make a bold growth move at an extreme cost advantage. See how you, too, can drive both brand and sales.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Iterable Introduces AI Optimization Suite Martech Cube
National World Announces Partnership With DanAds to Develop a Self-Serve Advertising Platform ExchangeWire
Repay Expands Integrated B2B Payment Offerings With Sage Yahoo Finance Opens Enterprise XO Platform to SMBs, Developer Community to Drive Conversational AI Innovation and Adoption PR Newswire
Founderpath Bags $145M to Fund Bootstrapped SaaS Ventures FinTech Futures
Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision-Makers Social Media Today
Upcoming Events
[Webinar] Using Event Tech to Empower Field Sales Marketers
60 minutes | sponsored by Glisser
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Enroll in any MarketingProfs PRO-exclusive online course for FREE
[Webinar] How to Build a High-Converting Lead Magnet
60 minutes with Kenda Macdonald
[Webinar] Getting From MQL to SQL: How to Drive a High-Quality Pipeline
60 minutes | sponsored by Act-On
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent

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