Time is running out to join us (live or online) for all the inspiration and tactical know-how you need to succeed in 2023... and beyond.

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with "social media manager" in the title.

The researchers found employers expect social media managers to be able to manage (69% of job postings included the term), develop (67%), and create (64%).

What's expected of a social media manager

The top responsibilities of social media managers are media strategy (51% of job postings included the term) and paid social (46%).

Responsibilities of a social media manager

Some 45% of the social media job listings analyzed included the requirement for a bachelor's degree. Employers are also often looking for communication skills (41% of job postings included the term).

Characteristics and skills of the perfect social media manager

The platforms/tools cited most in social media manager job postings are Facebook (61% of job postings included the term), Twitter (57%), and Instagram (56%).

Most in-demand tool skills for social media managers

About the research: The report was based on an analysis conducted in May 2022 of 1,087 job ads on Indeed.com with "social media manager" in the title.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji