MarketingProfs Today
Together with social media management platform

Tuesday, August 23, 2022

📋 Table of Contents

Reason #21 to Register for #MPB2B:
You can't make new friends at a webinar.

Entering Code COUNTDOWN during registration saves you 20%! Join us HERE.


1. Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

2. B2B Digital Marketing Trends: Top Channels and Tactics for 2022

3. Getting From MQL to SQL: How to Drive a High-Quality Pipeline sponsored webinar

4. Seven Tips for Writing Content Effectively

5. "Stand Clear of the Closing Doors" MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales
Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales
Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead. »
A Social Media Marketer’s Best Friend
Are you struggling to post consistently on social media? Loomly’s all-in-one platform makes it easy to create, optimize, schedule, and analyze posts for all your social channels in one place. Try it out for free! »
B2B Digital Marketing Trends: Top Channels and Tactics for 2022
B2B Digital Marketing Trends: Top Channels and Tactics for 2022
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%). Check out the study findings. »
sponsored webinar
Getting From MQL to SQL: How to Drive a High-Quality Pipeline
Though MQLs remain a trusted way to qualify potential buyers, the journey to SQL often breaks down because of noisy traffic—too many leads, too little quality—causing friction between Marketing and Sales. Join us to learn how to clear the way for driving high-quality leads.  »
Seven Tips for Writing Content Effectively
Seven Tips for Writing Content Effectively
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics. Check out the infographic. »
"Stand Clear of the Closing Doors"
MarketingProfs Open House
Pick from dozens of expert-led courses for FREE at today's Open House! Enroll in one course—today only—to get a taste of our PRO membership. Grab your free course now before the doors close tonight at midnight ET. Want more marketing training than a single course can provide? Get full access to Master Classes, Working Webinar Series, and B2B Forum streams when you upgrade to PRO!
Enroll today, win tomorrow
Profs Picks
So many social media platforms, so little time. As a social media marketer, how do you juggle every one of them to reach your maximum audience? The answer: you don't. You use a tool like Loomly's all-in-one social media management platform. Its integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Business Profile, Pinterest, Snapchat and TikTok allow you to access all your accounts in one place! Craft and schedule posts with ease, collaborate effectively with your team, track success reporting and analytics, and respond to comments and mentions. Loomly's intuitive calendar view and post-builder make it easy to optimize and schedule quality content; plus, you can set up custom approval workflows with your team and clients. Join 18,000+ brands, agencies, and marketers around the world who trust Loomly to manage their social media. Try its social media management platform for free today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service »
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart »
How Comms and PR Work Is Changing »
Digital Audio Trends for 2022 [Infographic] »
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast] »
How to Meet B2B Buyers' E-Commerce Expectations »
News You Can Use
Updates from around the industry
Hub Group Expands Its Fulfillment Solutions Offering Through the Acquisition of TAGG Logistics Yahoo Finance
WSO2 Launches Private CIAM Cloud to Deliver Best-in-Class CIAM Support for Both B2B and B2C Demands MarTech Series
Selling Signals Acquired by TechnologyAdvice Yahoo Finance
Perfios Announces Changes in Senior Leadership Team Mint
HireRoad Acquires PeopleInsight PR Newswire
PlainID Announces Its General Availability Release of SaaS-Enabled Authorization Platform PR Newswire
Upcoming Events
[Open House] Save the Date
Enroll in any MarketingProfs PRO-exclusive online course for FREE
[Webinar] How to Build a High-Converting Lead Magnet
60 minutes with Kenda Macdonald
[Webinar] Getting From MQL to SQL: How to Drive a High-Quality Pipeline
60 minutes | sponsored by Act-On
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.