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Thursday, August 25, 2022

📋 Table of Contents

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1. Four Ways AI Can Win You More Customers

2. B2B Marketers, the Customer Journey, and Sales

3. Marketing After Third-Party Cookies: How to Find Your Way sponsored report

4. The Difference Between Rebranding and Debranding

5. Today: Six Steps to High-ROI Influencer Marketing MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways AI Can Win You More Customers
Four Ways AI Can Win You More Customers
You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there. »
A Social Media Marketer’s Best Friend
Are you struggling to post consistently on social media? Loomly’s all-in-one platform makes it easy to create, optimize, schedule, and analyze posts for all your social channels in one place. Try it out for free! »
B2B Marketers, the Customer Journey, and Sales
B2B Marketers, the Customer Journey, and Sales
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams. Read more and listen in. »
Marketing After Third-Party Cookies: How to Find Your Way
Marketing After Third-Party Cookies: How to Find Your Way
The days of a largely unregulated Internet are coming to an end. GDPR and other privacy laws are changing how you can collect and use data. And soon you won't be able to use third-party cookies to track people. How will you function as a marketer in this new landscape? Download this new whitepaper for strategies, tips, and tactics you can use. »
The Difference Between Rebranding and Debranding
The Difference Between Rebranding and Debranding
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach. Check out the infographic. »
Today: Six Steps to High-ROI Influencer Marketing
MarketingProfs Working Webinar
Social media influencers are big business—even in B2B. Join Zontee Hou, head of strategy at Convince & Convert, for today's Influencing the Influencers: A B2B Guide. You'll learn to get the highest ROI on your influencer marketing and how to pick the right influencer for your brand. Five case studies will be analyzed live in this interactive, hands-on workshop. A PRO Exclusive!
Get the jump on influencer marketing
Profs Picks
So many social media platforms, so little time. As a social media marketer, how do you juggle every one of them to reach your maximum audience? The answer: you don't. You use a tool like Loomly's all-in-one social media management platform. Its integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Business Profile, Pinterest, Snapchat and TikTok allow you to access all your accounts in one place! Craft and schedule posts with ease, collaborate effectively with your team, track success reporting and analytics, and respond to comments and mentions. Loomly's intuitive calendar view and post-builder make it easy to optimize and schedule quality content; plus, you can set up custom approval workflows with your team and clients. Join 18,000+ brands, agencies, and marketers around the world who trust Loomly to manage their social media. Try its social media management platform for free today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Expands With Display Ads and Google Ads Capabilities for B2B Marketers PRWeb
Looka Announces Partnership With Semrush Martechcube
PhaseZero Launches CxAnalytics 1.0, Customers Benefit With Real-Time Analytics and Insights to Drive High-Impact, Fact-Based Decisions Yahoo Finance
Pace Raises $5M to Integrate Product-Led Growth With Enterprise Sales PR Newswire
Tropic Announces New Executive Hires to Support Rapid Growth of Its All-In-One SaaS Procurement Platform Business Wire
C2FO, Pair Working Capital Platform With AI to Speed Invoices PYMNTS
Upcoming Events
[Webinar] Getting From MQL to SQL: How to Drive a High-Quality Pipeline
60 minutes | sponsored by Act-On
[Webinar] Performance Marketing: How to Do More With What You Already Have
45 minutes | sponsored by Drift
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent

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