Social media success is at your fingertips and influencers can play a big part (yes, even in B2B). Learn how to work—the right way—with influencers to create effective, repeatable social media campaigns that speak to your customers' needs.
In Influencing the Influencers: A B2B Guide, an interactive "mini-workshop" in our Building Brand Trust Through Social Media Working Webinar Series, instructor Zontee Hou will use five brand case studies to walk you through...
- How to identify and select the right social media influencers that align with your brand and customers
- Best practices for creating content influencers will want to promote—because when your content makes them look good, they make you look good!
- How to use influencers to develop social media "shows" (remember session 3!?)
This is a hands-on, roll-up-your-sleeves session, complete with exercises, live peer discussions, and a takeaway workbook that will cover everything you learned. Get ready to turn on your mics and cameras, ask questions, and share with your peers! Plus, attendees also get Zontee's B2B Guide for Influencer Marketing.
Want even more B2B social media goodness? Catch all four events in our Building Brand Trust Through Social Media Working Webinar Series. It's 100% designed to fire up your B2B social media program (while avoiding digital dumpster fires) without needing to chase each new "shiny object."
Be sure to register for each webinar individually:
Atomizing and Adapting Content
Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.
Sparking Conversation on Social Media
Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.
Programming Social Channels (Like a Streaming Service!)
Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.
Influencing the Influencers: A B2B Guide
Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.
Atomizing and Adapting Content
Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.
Sparking Conversation on Social Media
Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.
Programming Social Channels (Like a Streaming Service!)
Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.
Influencing the Influencers: A B2B Guide
Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.
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KEYNOTE
Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. She's advised brands including Allstate Insurance, Oracle Marketing Cloud, and the International Monetary Fund, and has earned a PR News Platinum Award and a Forrester Groundswell Award.
