What's the difference between undertaking a rebrand and a debrand?

Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity.

An infographic (below) from Media Update delves further into what separates the two.

It covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

Check out the infographic:

Rebranding vs debranding infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji