What's the difference between undertaking a rebrand and a debrand?
Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity.
An infographic (below) from Media Update delves further into what separates the two.
It covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.
Check out the infographic:
Enter your email address to continue reading
The Difference Between Rebranding and Debranding [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Branding:
