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How well do Instagram Reels campaigns perform?

To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

An infographic (below) summarizes findings from the research. Specifically, it looks at the average engagement rate and average video view rate for Instagram Reels.

The corresponding full report provides additional benchmarks and also explores how performance varies by account size.

Check out the infographic:

Instagram Reels insights for 2022 infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji