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Wednesday, August 3, 2022

📋 Table of Contents

Reason #29 to Register for #MPB2B:

Connect the MAGIC of Storytelling with the MATH of Marketing ROI.
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1. How to Reach the Right Candidates With Programmatic Recruitment

2. Switching From Product-Centricity to Customer-Centricity With Personas

3. How to Boost Your SEO and PPC Conversions and Maximize ROI sponsored webinar

4. The 10 Most Valuable Global Brands in 2022

5. Sizzling Summer Rates Extended! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Reach the Right Candidates With Programmatic Recruitment
article
How to Reach the Right Candidates With Programmatic Recruitment
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates. »
Switching From Product-Centricity to Customer-Centricity With Personas
article
Switching From Product-Centricity to Customer-Centricity With Personas
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them. »
sponsored webinar
How to Boost Your SEO and PPC Conversions and Maximize ROI
Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers, and many struggle to show results and maximize ROI. In this free webinar, learn how to effectively do both and take your PPC and SEO strategy to a new level. »
The 10 Most Valuable Global Brands in 2022
research
The 10 Most Valuable Global Brands in 2022
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research. Check out the study findings. »
Sizzling Summer Rates Extended!
MarketingProfs B2B Forum
There's still time to get the best rates on the best tactical marketing conference for B2B marketers on the planet... MarketingProfs B2B Forum. Grab your pass today to save up to $400 and join us for 53 ridculously amazing, actionable sessions, plus a full-day workshop for All-Access passholders, roundtable discussions, mindfulness, a photo walk, parties, and more!
Register by August 19
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
AUG
4
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
60 minutes | sponsored by Northwoods
AUG
12
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo
AUG
16
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
45 minutes | sponsored by Vidyard
AUG
18
[Webinar] Using Event Tech to Empower Field Sales Marketers
60 minutes | sponsored by Glisser
AUG
23
[Open House] Save the Date
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