This year B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI.
That's according to an infographic (below) from Jones PR, which is based on research conducted by FINITE and 93x.
The infographic summarizes findings from the research, such as where B2B tech marketers are spending their budget in 2022.
It also looks at which channels and tactics are growing in importance with B2B tech marketers.
Check out the infographic:
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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