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| By Glenn Engler |
| Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.
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| Explore key considerations of consumer loyalty, incentive, and rewards programs, including how to engage with customers, achieve sustainable results, and promote loyal participants with status rewards.
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| In just 10 minutes, learn how to create a call-to-action that captures attention, makes the most of the few seconds that visitors take to scan the page, and, most importantly, gets them to do what you want them to do—convert.
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| Women, Older Adults Now Own Most E-Readers |
| After being embraced early on by young adult males in the US, e-readers have become increasingly popular among women and older adults. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the devices.
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Four Mistakes of the SEO Novice
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| If you're new to SEO, you've likely been told what to do to optimize your website for organic search. But before you get started, learn what not to do. Here are four serious SEO pitfalls to avoid.
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By Verónica Maria Jarski
A surefire way to measure whether you've achieved your online marketing objectives is to focus on the number of tweets, "likes," and +1s you get, right? Not exactly. So, how do you know if you're hitting your online goals?
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Aug 31 |
FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix |
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Sep 8 |
FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair |
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Sep 9 |
Digital Marketing World—Smarter Marketer free online conference |
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Sep 15 |
PRO Seminar—What Marketers Should Know About Google with Maile Ohye |
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Sep 15-30 |
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND |
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Sep 22 |
PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk |
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Mar 29-30 |
SocialTech 2012—Drive leads and sales Get notified when registration opens | |
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