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Thursday, September 15, 2022

📋 Table of Contents

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1. How to Increase Leads: Effective Entry Points for Lead Magnet Signups

2. Six Email Marketing Trends in 2022 sponsored article

3. How Do You Measure Up? MarketingProfs Friday Forum

4. How to Cultivate Curiosity Throughout Your Career

5. Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation MarketingProfs webinar

6. What Can Be Measured Can Be Improved MarketingProfs Friday Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Increase Leads: Effective Entry Points for Lead Magnet Signups
How to Increase Leads: Effective Entry Points for Lead Magnet Signups
This article explores what entry points are and how to successfully use them to get people signed up and into your database. »
Create Effective Content Hubs With Topic Research
Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! »
Six Email Marketing Trends in 2022
sponsored article
Six Email Marketing Trends in 2022
How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report. »
MarketingProfs Friday Forum
How Do You Measure Up?
Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. »
How to Cultivate Curiosity Throughout Your Career
How to Cultivate Curiosity Throughout Your Career
Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career. Check out the infographic. »
Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation
MarketingProfs webinar
Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation
It's easy to get excited about new trends and technologies for your marketing strategies, but all those shiny new tools won't perform their job if you haven't first built an engaged community to work with. Join Brian Fanzo to learn how—and to make sure your tech-enabled marketing doesn't splutter. »
What Can Be Measured Can Be Improved
MarketingProfs Friday Forum
It's one thing to have an eye on your marketing metrics. It's another thing to know what you're looking at... and how to improve it. Join us tomorrow for the Metrics and Measurement Friday Forum! Katie Robert, a co-founder and the CEO of Trust Insights, will help you avoid strategic failures in your measurement strategy. She'll be joined by Patrick Smith and Myllisa Patterson from Cvent, plus Moni Oloyede from Fidelis Cybersecurity, who will help you dice your numbers to show the ROI of your events and marketing. FREE and open to all, Friday, Sept 16 at 11:30am ET.
Raise your metrics IQ
Profs Picks
Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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News You Can Use
Updates from around the industry
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SalesIntel and Openprise Partner to Deliver the Highest-Quality Data for B2B Clients Digital Journal
New Salesforce Customer 360 Innovations Help Businesses Go Digital Faster and Drive Efficient Growth With Automation and Intelligence PR Newswire
Branch Releases SEO App Attribution Martechcube
Benivo Raises $12M From Updata Partners to Accelerate Growth PR Newswire
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Upcoming Events
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald

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