User-generated content (UGC) can help marketers achieve success in a range of ways, including by establishing authenticity and making ads more memorable.

That's according to an infographic (below) from ShortStack.

It covers twelve data points highlighting the power of UGC.

The infographic delves into why UGC is important, how it is especially effective for certain industries, how it compares with traditional ads, and how it can improve social media campaigns.

Check out the infographic:

12 reasons your brand should use user-generated content infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji