Brand loyalty is essential to establishing a strong customer base and driving repeat sales.

So, how can you build strong and lasting ties with customers?

An infographic (below) from Media Update covers how businesses of all types can improve brand loyalty.

Specifically, it explores four approaches: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs. There's also a bonus tip at the end.

Check out the infographic:

Four ways to improve brand loyalty infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji