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Wednesday, September 21, 2022

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1. Measuring the Immeasurable: Customer Loyalty Metrics

2. Three Steps to Personalizing the Overall Customer Experience

3. Get Better Alignment and More Sales With These Lead-Scoring Best-Practices sponsored webinar

4. The Role of Data in B2B Go-To-Market Strategies

5. The Best Way to Get Up to Speed... Fast! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Measuring the Immeasurable: Customer Loyalty Metrics
Measuring the Immeasurable: Customer Loyalty Metrics
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track. »
Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
Three Steps to Personalizing the Overall Customer Experience
Three Steps to Personalizing the Overall Customer Experience
Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience. »
sponsored webinar
Get Better Alignment and More Sales With These Lead-Scoring Best-Practices
Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads. In this webinar, you'll learn how to use lead-scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. »
The Role of Data in B2B Go-To-Market Strategies
The Role of Data in B2B Go-To-Market Strategies
B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite). Check out the study findings. »
The Best Way to Get Up to Speed... Fast!
MarketingProfs B2B Forum
Join us in Boston on October 13 for an intensive, full-day workshop where you and up to 30 of your peers will gather to dive deep into the topic of your choice: strategy, storytelling, demand gen, sales enablement, or measurement. Each workshop includes hands-on exercises, a companion workbook, and e-learning to augment what's done in the classroom; plus instructor and peer collaboration. It's by far the best way to learn a topic quickly! Join us for just one workshop OR grab your All-Access pass to #mpb2b so you can attend a workshop and B2B Forum October 14-15.
Learn more about workshops
Profs Picks
If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Missouri Startup LeadPost Launches New B2B Lead Generation Tool MarTech Series
Enterprise Software Veteran Jason Olkowski Joins ON24 as Chief Customer Success Officer Business Wire
Eir Partners Announces Acquisition of Helpware, a Global B2B Digital Engagement, Experience, and Support Platform MarTech Series Enabling Supply Chain Transformation Through Enterprise SaaS Platform With Embedded B2B BNPL and Insurance Business Wire
Sequence Orders Up $19M for a New Approach to B2B Fintech TechCrunch
Full Circle Insights Innovates Again With Full Circle ABM PR Newswire
Upcoming Events
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald
[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan

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