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Thursday, September 22, 2022

📋 Table of Contents

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1. A Complete Guide to Anchor Text Optimization in Four Steps

2. Five Trends in the Marketing Ops Profession sponsored article

3. Tips, Tricks, and Hacks for B2B Email Marketing Success

4. Get Better Alignment and More Sales With These Lead-Scoring Best-Practices sponsored webinar

5. 10 Ways to Improve Customer Experience

6. How to Increase Your 2023 Budget MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

A Complete Guide to Anchor Text Optimization in Four Steps
article
A Complete Guide to Anchor Text Optimization in Four Steps
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right. »
sponsored
Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
Five Trends in the Marketing Ops Profession
sponsored article
Five Trends in the Marketing Ops Profession
Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession. »
Tips, Tricks, and Hacks for B2B Email Marketing Success
podcast
Tips, Tricks, and Hacks for B2B Email Marketing Success
Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more. Read more and listen in. »
sponsored webinar
Get Better Alignment and More Sales With These Lead-Scoring Best-Practices
Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads. In this webinar, you'll learn how to use lead-scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. »
10 Ways to Improve Customer Experience
infographic
10 Ways to Improve Customer Experience
Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations? Check out the infographic. »
How to Increase Your 2023 Budget
MarketingProfs Master Class
Love proving your marketing team's ROI and increasing your company's revenue? Then you need to understand KPIs to make data-driven decisions. Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, leads the two-hour Master Class A Marketer's Field Guide to Financial Goal Setting and Measurement. Secure a bigger budget for 2023—watch this Master Class now!
Prove your ROI
Profs Picks
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If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Spot Raises $5.5M in Seed Funding Led by Freestyle Business Wire
Conversica's Conversational AI Platform Recognized as Best Fit for Aligned B2B Sales and Marketing Teams Yahoo Finance
Knoetic Raises $36M Series B, Empowering Chief People Officers to Make Better, Data-Driven Decisions PR Newswire
Zilliant Unveils Quick Start for Revenue Operations and Intelligence Business Wire
LeanData Showcases Power of Modern Revenue Orchestration at OpsStars 2022 PR Newswire
GroundTruth Names Brandon Rhoten as CMO PR Newswire
The Office of Experience and Znode Announce New Partnership PR Newswire
Upcoming Events
SEP
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[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
SEP
28
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald
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[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan
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