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Thursday, September 8, 2022

📋 Table of Contents

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1. The Cost of Poor Business Writing

2. Flexibility That's Focused to Attain B2B Marketing Nirvana

3. How to Optimize Digital Experiences for Better Sales Conversion sponsored webinar

4. 12 Reasons User-Generated Content Is Important for Brands

5. The One that Got Away... Office Hours With the Experts

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Cost of Poor Business Writing
The Cost of Poor Business Writing
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers. »
Generate MQLs That Sales Will Love
Generate MQLs That Sales Will Love
The crux of customer acquisition is generating MQLs that Sales can truly engage and convert. To get tactics that will help you generate those high-quality leads and exceed funnel conversion goals, check out this guide. »
Flexibility That's Focused to Attain B2B Marketing Nirvana
Flexibility That's Focused to Attain B2B Marketing Nirvana
The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode. Read more and listen in. »
sponsored webinar
How to Optimize Digital Experiences for Better Sales Conversion
Digital experiences—webinars and virtual events—are drivers of pipeline and revenue for many companies today. But if those experiences are not engaging, they won't deliver the first-party data you need to find your best leads and convert them into customers. To learn how you can optimize your digital experiences so they can deliver those high-converting leads, join us for valuable tips and best-practices. »
12 Reasons User-Generated Content Is Important for Brands
12 Reasons User-Generated Content Is Important for Brands
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns. Check out the infographic. »
The One that Got Away...
Office Hours With the Experts
We've all lost customers because something just outside of our understanding caused them to pull back. Was it the product? The sales conversation? This month, bring your marketing plan to one of our experts and get their candid feedback to improve your B2B game! It's Office Hours With the Experts, and you're invited to book a 20-minute Zoom consultation. Act fast: Only 42 total consultations are available for the MarketingProfs PRO community, so spots are extremely limited!
Don't let this opportunity get away!
Profs Picks
Conversion may lie with Sales, but you and your marketing team play an increasingly strategic role in optimizing business outcomes. And the cornerstone of that Sales-Marketing partnership? High-quality MQLs. It's time to get on your sales team's sweet side. SWZD's brand new e-book Generating More MQLs That Sales Will Love outlines best-practices and provides practical tips for performance-driven B2B marketers (that's you!). Find out how data can generate not only more but also better-quality leads, as well as accelerate pipeline with ease. Spice up your marketing and consistently deliver the high-quality MQLs that help your sales team build strong pipeline and set your company up for success. Download the e-book today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
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The Content That Marketers Want From Social Media Creators »
A Beginner's Guide to How Google Ads Work »
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News You Can Use
Updates from around the industry
GTM Partners Releases Data-Driven Comprehensive Guide to Go-To-Market PR Newswire
Gabriela Kusters Joins ESOMAR as Head of Global Marketing EIN News
LeanData Debuts Significant Expansion to RevTech Integrations Ecosystem PR Newswire
Josys Secures $32M Series A for SaaS Management Platform TechCrunch
Mesh Payments Announces $60M in New Funding to Accelerate Automation and Control for Finance Teams PR Newswire
TalentView Launches B2B Contact Database 100% Focused on Human Resources
Turing Reports Streamlined Account-Based Marketing Success With CloseFactor Marketing Dive
Upcoming Events
[Webinar] Performance Marketing: How to Do More With What You Already Have
45 minutes | sponsored by Drift
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald

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