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MarketingProfs
Jan 20, 2018 Vol. 7, No. 3
In this issue
1. How-To: The Five Top Trends That Will Shape Influencer Marketing in 2018
2. Article: How Data Science Will Change the Marketing World as We Know It [Sponsored]
3. Podcast: What Is Marketing Automation Anyway, and What Can It Do for You? Adobe's Bruce Swann
4.  PRO  On-Demand Seminar: Digital Breadcrumbs: Storytelling That Converts Across Platforms
5. Video: Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
6. #SocialSkim: How to Cope With Facebook Changes; WhatsApp Business App Launched: 10 Stories
7. SurveySays: The Brand-Content Preferences of Different Age Groups
8. Infographic: Top Influencer Marketing Trends of 2017
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How-To
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The Five Top Trends That Will Shape Influencer Marketing in 2018
By Ismael El-Qudsi
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read More
Today's Sponsored Article
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How Data Science Will Change the Marketing World as We Know It
By James Cook University [Sponsored Content]
The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read More
Video
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Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
By Jerelle Gainey
The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. Read More
Podcast
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What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts
By Kerry O'Shea Gorgone
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance marketing campaigns and operations. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
In this Teach Me How, you'll learn how to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More
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Survey Says
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The Brand-Content Preferences of Different Age Groups
By Ayaz Nanji
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read More
Quick Take
#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week
By Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read More
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At-A-Glance
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Top Influencer Marketing Trends of 2017 [Infographic]
By Laura Forer
The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018. Read More

event calendar

Jan 23
 FREE Seminar—2018 Tech Trends for Live Events
Jan 30
 FREE Seminar—Engagement: The Future of Content Delivery
Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
 Virtual Conference—Marketing Writing
Nov 13-16
 B2B Marketing Forum—Register by February 15 to save up to $800!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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