Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
- Carla Johnson
- Kerry O'Shea Gorgone
- Thu, Jan 18, 2018, 12pm ET
- 60 minutes
One of the hardest parts about marketing is getting people to pay attention. You write copy for landing pages, you pump out videos, and you're telling stories all over social media. Yet, you're not entirely sure who's listening. Imagine if you could create content that generated enough loyalty for your customers to follow you anywhere... including across platforms?
In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.
PRO members get free access to a related training course!
If you like this seminar, you're going to love our new interactive course on storytelling. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn how to create brand stories that resonate with your audience. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »
Carla Johnson is a world-renowned storyteller and a prolific author. Over the last two decades, she has helped architects and actuaries, executives and volunteers, and innovators and visionaries leverage the art of storytelling to inspire action. Carla's work with Fortune 500 brands served as the foundation for the latest of her seven books: Experiences: The 7th Era of Marketing. She was also named one of the top 10 influencers in B2B marketing and one of the top 50 women in marketing.
Who Should Attend?
Marketers who understand the fundamentals of storytelling and want to learn how to connect their stories to customer action.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Connect digital storytelling to a larger brand narrative
- Break the bigger story into the right "chapters" based on where you are in the story
- Plan content that connects people across platforms and converts them into fans and customers
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.