Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Brand-Content Preferences of Different Age Groups

by   |    |  2,389 views

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?

To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States.

More than half of surveyed consumers age 54 and younger want to see more videos from brands they support. Some 47% of consumers age 55+ also want to see more videos from brands they support.

There are significant differences in the preferences of various age groups for other content types.

Only 22% of consumers age 18-24 value emails from brands they support, compared with 68% of consumers age 55+.


In contrast, 60% of consumers age 18-24 value social images from brands they support, compared with 20% of consumers age 55+.

Older consumers tend to find text content from brands more memorable than do younger consumers. Consumers of all ages say video is the most memorable type of brand content.

Nearly two-thirds (65%) of consumers age 18-24 say they want to see more video content created in the future, whereas 59% of consumers age 55+ say they want to see more article content created in the future.

About the research: The report was based on data from a survey conducted in 2017 among 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!