MarketingProfs Today: 6 January 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Four Most Compelling Design Trends for 2018
2.	Podcast: Optimize Your Marketing With '80/20': Author Perry Marshall on Marketing Smarts
3.	PRO New Live Seminar: Cross-Platform Storytelling That Connects & Converts
4.	Survey Says: 2018 Digital Marketing Plans: Budget and Tactic Trends
5.	#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories
6.	Infographic: The Ultimate Grammar Cheat Sheet for Writers

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

The Four Most Compelling Design Trends for 2018

By Pamela Webber

Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. Read More

Podcast

Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts

By Kerry O'Shea Gorgone

Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Read More

FOR PRO Members

New Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

Reserve a spot for this upcoming Teach Me How seminar and learn how to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

Survey Says

2018 Digital Marketing Plans: Budget and Tactic Trends

By Ayaz Nanji

Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. Read More

Quick Take

#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

By Christian Neri

Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read More

At-A-Glance

The Ultimate Grammar Cheat Sheet for Writers [Infographic]

By Laura Forer

This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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