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The Four Most Compelling Design Trends for 2018

by Pamela Webber  |  
January 2, 2018
  |  9,358 views

In anticipation of the new year, we at 99designs sit down every December as a team to predict design trends for the upcoming year. Of course, we don't pull those trends out of thin air. We solicit ideas from our talented global community of designers, and we debate the merits of potential trends with great rigor.

The interesting part of that process? Design trends are often the result of shifts in technology, pop culture, and the political climate; as we explore, we uncover themes indicative of larger cultural shifts. And, this year, there have been some doozies.

With that, we present to you four of the most compelling design trends we see influencing 2018.

1. Organic

Demand for organic food and other organic products has been on the rise for years, and 2018 will be no different. That paradigm shift has heavily influenced design and will continue to do so.


Interestingly, organic design stands in contradiction to the mainstream desire for clean, minimalist design. For example, we see it manifested in vintage design, which can help brands achieve a top-shelf look with classic details that provide an air of distinction and sophistication.

Along similar lines, we think you'll see more organic design in the form of "doodles" and hand-drawn art. Their crafty feel evokes feelings of home and childhood and overall gives brands a serious case of warm, approachable nostalgia.

Finally, we predict that this organic trend will work its way into photography. Garnering inspiration from Facebook Live and other unfiltered, slice-of-life technology, photos are becoming less posed and more infused with realism, imperfections, and emotional moments.


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Pamela Webber is CMO of online graphic design marketplace 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing customer lifetime value.

LinkedIn: Pam Webber

Twitter: @pamwebber_sf

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  • by Karen Morad Tue Jan 2, 2018 via web

    Thanks for this. Great tips on 2018 trends. I definitely agree.

  • by abraham esparza Tue Jan 2, 2018 via web

    Thank you for the article I really enjoyed it. As a web developer I see many outdated webpages although there are some few exceptions that look great for how old they are. While this new trends have their time in the light as a developer they make things more complicated. I personally take the middle road and create websites that could last more before they look dated, for example I use animations in the lettering and photos but I stay away from retro or any other style (unless the client asks for the style). Again great article. I will be looking into animated GIF logos, they look awesome.

  • by Clipping path service Wed Jan 3, 2018 via web

    This is a superb post, you have mentioned right thing. I appreciate it.

  • by Mahamudul hasan Mon Jan 29, 2018 via web

    Great info thanks for sharing keep sharing.

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