Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

by Christian Neri  |  
January 6, 2018

This week's 'Skim: how and why you might see a lot more of Snapchat on the Web this year, and the scary numbers that explain why it could soon introduce unskippable ads; Mark Zuckerberg's personal 2018 resolution to fix Facebook; Instagram introduces recommended posts into users' feeds and new way to share Stories to WhatsApp; 2018 social media trends and predictions you need to keep an eye on; basic social media mistakes companies still make, and how to fix them; and much more...

Skim for a running start into the new year!

1. Snapchat developing third-party sharing features

With Facebook, Instagram, and WhatsApp all incorporating their own version of Snapchat Stories into their platforms, for the first time ever Snap Inc. is looking for ways to broadcast its user-generated content outside the walls of the Snapchat app itself.

The social network, struggling with user growth since going public in 2017, is starting off the new year with hopes of enabling users and brands to share Stories on other social media networks, and even on a proprietary Web player, too. The feature has been dubbed Stories Everywhere.

Snap is also exploring the possibility of licensing Snapchat Stories—both user- and employee-generated—to platforms that host breaking news and sports coverage.

2. Mark Zuckerberg's 2018 personal goal is to fix Facebook before it implodes

In 2014, he learned Mandarin. In 2016, he built an AI assistant for his home. But in 2018, Mark Zuckerberg's personal goal appears to be, ironically, going back to the start of it all, before he had other ambitions to worry about: fixing Facebook.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Janee Sun Jan 7, 2018 via web

    Instagram, Facebook, and SnapChat are getting the market away from other social networking sites, I don't know who will beat next in social media market.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!