This week's 'Skim: how and why you might see a lot more of Snapchat on the Web this year, and the scary numbers that explain why it could soon introduce unskippable ads; Mark Zuckerberg's personal 2018 resolution to fix Facebook; Instagram introduces recommended posts into users' feeds and new way to share Stories to WhatsApp; 2018 social media trends and predictions you need to keep an eye on; basic social media mistakes companies still make, and how to fix them; and much more...
Skim for a running start into the new year!
1. Snapchat developing third-party sharing features
With Facebook, Instagram, and WhatsApp all incorporating their own version of Snapchat Stories into their platforms, for the first time ever Snap Inc. is looking for ways to broadcast its user-generated content outside the walls of the Snapchat app itself.
The social network, struggling with user growth since going public in 2017, is starting off the new year with hopes of enabling users and brands to share Stories on other social media networks, and even on a proprietary Web player, too. The feature has been dubbed Stories Everywhere.
Snap is also exploring the possibility of licensing Snapchat Stories—both user- and employee-generated—to platforms that host breaking news and sports coverage.
2. Mark Zuckerberg's 2018 personal goal is to fix Facebook before it implodes
In 2014, he learned Mandarin. In 2016, he built an AI assistant for his home. But in 2018, Mark Zuckerberg's personal goal appears to be, ironically, going back to the start of it all, before he had other ambitions to worry about: fixing Facebook.