This week's 'Skim: how and why you might see a lot more of Snapchat on the Web this year, and the scary numbers that explain why it could soon introduce unskippable ads; Mark Zuckerberg's personal 2018 resolution to fix Facebook; Instagram introduces recommended posts into users' feeds and new way to share Stories to WhatsApp; 2018 social media trends and predictions you need to keep an eye on; basic social media mistakes companies still make, and how to fix them; and much more...

Skim for a running start into the new year!

1. Snapchat developing third-party sharing features

With Facebook, Instagram, and WhatsApp all incorporating their own version of Snapchat Stories into their platforms, for the first time ever Snap Inc. is looking for ways to broadcast its user-generated content outside the walls of the Snapchat app itself.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

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Twitter: @christianneri